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RATINGS RAT RACE: Fox’s Reality Series ‘Buried Treasure’ Off To Weak Start

Fox’s unscripted series Buried Treasure became the latest new broadcast show this summer to underperform, drawing a 1.0/3 among adults 18-49 in its premiere last night. It finished last in the 8 PM hour behind CBS’ Big Brother (2.8/9), NBC’s Minute To Win It (1.5/5) and ABC’s repeat of The Middle (1.2/4). Buried Treasure was also lower than the debut of NBC’s similarly themed It’s Worth What? (1.
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