Should you launch at Launch? (Or TechCrunch Disrupt? Or Demo? They’re all pretty similar).
This year I launched two major new products at conferences: Careers 2.0 and Trello, and both times, it was totally worth it.
First, a little background. There are three popular conferences where you can launch new products: Launch, TechCrunch Disrupt, and Demo. They all work the same way: