Well, this is kind of weird (and not safe for work)—a PSA from JWT London about how men should check themselves for testicular cancer. But it stars lingerie model Rhian Sugden, who is female, you point out. That's correct. She can't demonstrate the proper technique for a testicular-cancer self-check, you claim. Well, just watch. It's definitely the most ballsy ad we've seen since last year's True Clean Towel spot.
PETA isn’t the only organization using sex to raise awareness about its cause. Malecancer.org, which has a history of using humor to promote men’s health, has just enlisted the help of lingerie model Rhian Sugden to make a sexy vide... Read Post
( via ) Testicular cancer awareness spot via the League Against Cancer in Peru. I like it. Never run in the US, of course. Ad agency: Y&R, Peru. Previously: UK lingerie model Rhian Sugden plays with her balls (nsfw) for testicular c... Read Post