The bane of many a TV executive appears to have struck again. According to MediaPost Nielsen appears to have been generating incorrect TV ratings data since February, and only began alerting its clients (read: TV networks and media buyers) this week.
Nielsen said it became aware of the problem when clients “inquired about elevated average frequency levels” for the time-shifted viewing data, indicating that the glitch may have over-inflated TV audience estimates.
The NBA Finals Game 1 on ABC – Oklahoma City defeated Miami to take a 1-0 series lead – generated a record 11.8 overnight rating, the highest ever for a Game 1 on the network, according to Nielsen. The game peaked with a 14.1 rating... Read Post
As we’ve been reporting, on Monday Fox Business Network will become a full service client of Nielsen, which means their ratings data will be made available on a daily basis. TVNewser got an early look at Nielsen data for the first q... Read Post