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Oops! Nielsen Appears To Have Generated Incorrect Ratings Data For Most of 2011
The bane of many a TV executive appears to have struck again. According to MediaPost Nielsen appears to have been generating incorrect TV ratings data since February, and only began alerting its clients (read: TV networks and media buyers) this week.
Nielsen said it became aware of the problem when clients “inquired about elevated average frequency levels” for the time-shifted viewing data, indicating that the glitch may have over-inflated TV audience estimates.
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NBA Finals Generates Highest-Ever Game 1 Overnight Rating on ABC
The NBA Finals Game 1 on ABC – Oklahoma City defeated Miami to take a 1-0 series lead – generated a record 11.8 overnight rating, the highest ever for a Game 1 on the network, according to Nielsen. The game peaked with a 14.1 rating... Read Post
Biz network ratings revealed as FBN prepares for daily Nielsen measurement
As we’ve been reporting, on Monday Fox Business Network will become a full service client of Nielsen, which means their ratings data will be made available on a daily basis. TVNewser got an early look at Nielsen data for the first q... Read Post
Fox Business Network to become Full Service Client of Nielsen
Breaking: Beginning Monday, Fox Business Network will become a full service client of Nielsen Media Research. This means the network’s ratings will be accessible to all subscribing Nielsen clients on a next-day basis for the first t... Read Post