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Ignore at peril: your donors live online

If you’re in the midst of finalizing your online appeal you’ll be thrilled to learn that 90% of fundraising revenue still comes from offline sources.  Yes, direct mail still rules. But, as this multichannel fundraising from @franswaa of Blackbaud shows, your organization’s online presence is critical. Why would you leave money on the table? Online [...]
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Who Rules: Offline or Online Donors?

Industries / NGOs & Nonprofits : Frogloop (3 years ago)

Where does most of your organization’s donations come from? Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. While direct mail still brings in a lot of money for nonprofits, it... Read Post

How to fix your fundraising donation pages

NGOs & Nonprofits / Fundraising : Future Fundraising Now (21 hours ago)

Every time I look at an online fundraising program that's not gaining traction, the most damaging part of the program, the single thing that's turning away donors before they can give is poorly built giving pages. Here's a quick lis... Read Post

Direct Mail Drives Online Giving

NGOs & Nonprofits / Fundraising : "With"isms From Lori (2 years ago)

7 tips to make your direct appeal more effective "One in three donors (37 percent) who give online say that when they receive a direct mail appeal from a charity they use the charity's website to give their donation,” according to... Read Post

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