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Ignore at peril: your donors live online

If you’re in the midst of finalizing your online appeal you’ll be thrilled to learn that 90% of fundraising revenue still comes from offline sources.  Yes, direct mail still rules. But, as this multichannel fundraising from @franswaa of Blackbaud shows, your organization’s online presence is critical. Why would you leave money on the table? Online [...]
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Direct Mail Drives Online Giving

NGOs & Nonprofits / Fundraising : Ignited Fundraising (3 years ago)

7 tips to make your direct appeal more effective "One in three donors (37 percent) who give online say that when they receive a direct mail appeal from a charity they use the charity's website to give their donation,” according to... Read Post

Today is the Last Day to Register for our Direct Mail Fundraising Class

NGOs & Nonprofits / Fundraising : The Fundraising Authority (3 years ago)

This is a reminder that today (Friday, August 3rd) is the final day to register for our new class, How to Raise More Money through Direct Mail Fundraising. If you’re interested in doubling your direct mail fundraising revenue, this ... Read Post

Who Rules: Offline or Online Donors?

Industries / NGOs & Nonprofits : Frogloop (3 years ago)

Where does most of your organization’s donations come from? Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. While direct mail still brings in a lot of money for nonprofits, it... Read Post

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