Apparently, even TV won't keep people from their smartphones and tablet computers, a new study found. According to a Nielsen Co. survey, about 40% of smartphone and tablet owners in the U.S. multitask on the devices daily while watching TV,...
Those who own a smartphone and a tablet are more likely to go see a movie. That may seem odd at first but think about it: using their mobile devices,... Keep reading ? Read Post
Nielsen has released its first Connected Devices Playbook report on smartphone, ereader, netbook, portable game players, and tablets (i.e. the iPad). The market research firm surveyed 5,000 “connected device owners” in the US, track... Read Post
A Nielsen survey revealed that about 40% of smartphone and tablet owners are using them while watching TV. Only 30% of those viewers use devices to get more involved with the show, while a majority use the time to check email. Read ... Read Post