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Don’t Forget Your $1,000 Gifts

Every organization understands the value of their very top 20 donors. It is easy to see the importance of a $10,000 annual donor. Many organizations have a cut-off as to when the “major gift” starts; often times this is $1,000. Don’t forget the value of those donors that are right at and right before that [...] Related posts: Major Gifts or Middle Giving Organizing Your Donors Letters or I
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How to Get Brand New Donors to Give Again

NGOs & Nonprofits / Fundraising : The Fundraising Authority (last year)

The retention rate for new donors at non-profit organizations is extremely low.   Recent surveys in the US have found that almost 70% of first-time donors don’t make another gift to the organization.  The numbers are similar in othe... Read Post

4 Keys to Building Relationships with Major Donors

NGOs & Nonprofits / Fundraising : The Fundraising Authority (2 years ago)

Fundraising is all about relationships.  Whether you’re talking about an online donor who makes a $25 gift to your organization, a married couple that donates $100 each year to your annual campaign, or a major philanthropist who giv... Read Post

Fundraising Authority Podcast #19: Understanding and Using the Fundraising Funnel at Your Non-Profit

NGOs & Nonprofits / Fundraising : The Fundraising Authority (last week)

Using the four steps of the fundraising funnel are integral to building a sustainable development program at your non-profit.  If you want to find new donors and keep them giving more and bigger gifts to your organization year after... Read Post


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