Every organization understands the value of their very top 20 donors. It is easy to see the importance of a $10,000 annual donor. Many organizations have a cut-off as to when the “major gift” starts; often times this is $1,000. Don’t forget the value of those donors that are right at and right before that [...]
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In the non-profit world, we often talk about “donor fatigue,” that dreaded illness that arises in donors when we pitch them for gifts over and over again. What we don’t talk about enough, but which is equally perilous for our organ... Read Post
The retention rate for new donors at non-profit organizations is extremely low. Recent surveys in the US have found that almost 70% of first-time donors don’t make another gift to the organization. The numbers are similar in othe... Read Post
Fundraising is all about relationships. Whether you’re talking about an online donor who makes a $25 gift to your organization, a married couple that donates $100 each year to your annual campaign, or a major philanthropist who giv... Read Post