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Don’t Forget Your $1,000 Gifts

Every organization understands the value of their very top 20 donors. It is easy to see the importance of a $10,000 annual donor. Many organizations have a cut-off as to when the “major gift” starts; often times this is $1,000. Don’t forget the value of those donors that are right at and right before that [...] Related posts: Major Gifts or Middle Giving Organizing Your Donors Letters or I
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Fundraising trends for major (and minor) donors

NGOs & Nonprofits / Fundraising : Future Fundraising Now

What's the difference between a major donor and a regular donor? The major donor gives bigger gifts. Most of the other differences are less important and have more to do with the ways we can afford to cultivate high-dollar donors. W...

Winning the Battle Against Fundraising Fatigue

NGOs & Nonprofits / Fundraising : The Fundraising Authority

In the non-profit world, we often talk about “donor fatigue,” that dreaded illness that arises in donors when we pitch them for gifts over and over again.  What we don’t talk about enough, but which is equally perilous for our organ...

4 Keys to Building Relationships with Major Donors

NGOs & Nonprofits / Fundraising : The Fundraising Authority

Fundraising is all about relationships.  Whether you’re talking about an online donor who makes a $25 gift to your organization, a married couple that donates $100 each year to your annual campaign, or a major philanthropist who giv...

Fundraising Authority Podcast #18: Mastering Major Donor Fundraising

NGOs & Nonprofits / Fundraising : The Fundraising Authority

Every non-profit I have ever come across wants to find more major donors to support its work.  How can an organization find, cultivate, and ask major donors for large gifts, particularly if the charity has only limited resources? To...

How to Get Brand New Donors to Give Again

NGOs & Nonprofits / Fundraising : The Fundraising Authority

The retention rate for new donors at non-profit organizations is extremely low.   Recent surveys in the US have found that almost 70% of first-time donors don’t make another gift to the organization.  The numbers are similar in othe...

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