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Video: Aston Martin, Toyota CEOs swap race cars at Nürburgring

The chief executives of any two companies will inherently have something in common to share. All the more so for the CEOs of automakers, never mind how big or how small. But Akio Toyoda and Ulrich Bez share more than job descriptions. The heads of Toyota and Aston Martin also share a passion for motorsports and actively race themselves. It's a relationship helped broker the deal to turn the Toyota iQ into the Aston Martin Cygnet.
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CEOs Of Aston Martin And Toyota Take Time Out To Race Each Other’s Cars

Vehicles / Cars : Motor Authority (3 years ago)

The CEOs of Aston Martin and Toyota Dr. Ulrich Bez and Akio Toyoda have been getting much closer lately, with the two originally signing an agreement to develop the iQ-based Cygnet minicar back in 2009 and more recently teaming up t... Read Post

Aston Martin Presents Proceeds From Rapide Auction To Toyota

Vehicles / Cars : Motor Authority (3 years ago)

You may recall that last month the CEO of Aston Martin, Dr. Ulrich Bez, auctioned off his Rapide company car in order to raise funds for the Japan earthquake relief effort. Bez, and his counterpart at Toyota, Akio Toyoda, are at the... Read Post

Toyota, Aston Martin CEOs Risk Life, Limbs at Nurburgring in Swapped Cars

Vehicles / Cars : Automotive.com Blog (3 years ago)

Auto racing is a dangerous, potentially lethal sport. So we have to wonder what was going through the heads of Dr. Ulrich Bez, CEO of supercar maker Aston Martin and Akio Toyoda, President of Toyota Motors and one of the world’s lar... Read Post


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