The chief executives of any two companies will inherently have something in common to share. All the more so for the CEOs of automakers, never mind how big or how small. But Akio Toyoda and Ulrich Bez share more than job descriptions. The heads of Toyota and Aston Martin also share a passion for motorsports and actively race themselves.
It's a relationship helped broker the deal to turn the Toyota iQ into the Aston Martin Cygnet.
The CEOs of Aston Martin and Toyota Dr. Ulrich Bez and Akio Toyoda have been getting much closer lately, with the two originally signing an agreement to develop the iQ-based Cygnet minicar back in 2009 and more recently teaming up t... Read Post
You may recall that last month the CEO of Aston Martin, Dr. Ulrich Bez, auctioned off his Rapide company car in order to raise funds for the Japan earthquake relief effort. Bez, and his counterpart at Toyota, Akio Toyoda, are at the... Read Post