Is measuring alcohol units a good thing? That was the question posed by a debate on Saturday at the Battle of Ideas. At first glance, it seems entirely reasonable that we should know the alcohol content of a given drink. But units are quite different: they allow us to compare the amount of alcohol to an ostensibly objective 'daily guideline'.
It very quickly emerged that this 'guideline' is flawed, if not harmful.
While many people are aware that drinking during pregnancy can lead to a range of Fetal Alcohol Spectrum Disorders (FASDs), including the serious Fetal Alcohol Syndrome (FAS), linkages between maternal-drinking measures and child ou... Read Post
Alcoholism poses serious health issues with major socio-economic consequences to society. Four major areas of concern are public transportation, child custody rights, measuring underage drinking, and tools for monitoring rehabilitat... Read Post
The obstacle in front of most large, or mature companies of any size when it comes to digital and content marketing, is the battle with status quo. From strategy to tactics and especially measurement, change is often seen as interru... Read Post