Quick. Name three brands that have driven national awareness of craft1 beer. Given that Boston Beer Co., Sierra Nevada Brewing and New Belgium Brewing emerged as the Craft Big Three credit must go to Samuel Adams Boston Lager, Sierra Nevada Pale Ale and New Belgium Fat Tire. But these aren’t the brands leading growth for [...]
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British brewery Shepherd Neame will brew Samuel Adams Boston Lager for the UK market. Brewers Guardian reports that a draft version of the beer could be available to Britain’s on-trade as early as mid-April. Boston Beer and Shepherd... Read Post
Hold your horses, Wired magazine. This headline, “Craft Brewers Reformulate Beer to Cope With Hop Shortage,” might leave the wrong impression. Think Samuel Adams Boston Lager is being reformulated? Sierra Nevada Pale Ale? Coors Blu... Read Post
This month for every case of Samuel Adams Boston Lager sold in Massachusetts and Rhode Island 50 cents will go towards Samuel Adams Brewing the American Dream, a philanthropic program created last year by The Boston Beer Company to ... Read Post