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Google "Freshness" Update Affects 35% Of Searches: Winners & Losers

Searchmetrics has measured the impact of last week's "freshness" updates to Google's search ranking algorithm, which affected around 35% of all searches. By measuring SEO visibility, Searchmetrics found that a clear category of sites gained prominence as a result of the update, while the few sites that lost are all over the map. Sites that benefited from the update tend to be content sites and brand sites with frequent updates.
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