Searchmetrics has measured the impact of last week's "freshness" updates to Google's search ranking algorithm, which affected around 35% of all searches. By measuring SEO visibility, Searchmetrics found that a clear category of sites gained prominence as a result of the update, while the few sites that lost are all over the map.
Sites that benefited from the update tend to be content sites and brand sites with frequent updates.
As a webmaster, I’m often affected by updates to Google’s search algorithm. Updates that try to resolve issues with low quality sites, web spam or sites that are tampering with the system have affected websites and thus also webmast... Read Post
A week after version 2.5 of Google's tweaks to the search rank algorithm - A.K.A. Panda - rolled out across the Web, new data from Searchmetrics show that the changes appear to be rolling back. Panda is designed to reduce the impact... Read Post