Searchmetrics has measured the impact of last week's "freshness" updates to Google's search ranking algorithm, which affected around 35% of all searches. By measuring SEO visibility, Searchmetrics found that a clear category of sites gained prominence as a result of the update, while the few sites that lost are all over the map.
Sites that benefited from the update tend to be content sites and brand sites with frequent updates.
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A week after version 2.5 of Google's tweaks to the search rank algorithm - A.K.A. Panda - rolled out across the Web, new data from Searchmetrics show that the changes appear to be rolling back. Panda is designed to reduce the impact... Read Post