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Three PR Lessons From a Sold-Out Rock Concert

Summary: On Veterans Day, the Foo Fighters, one of the seminal arena rock bands of the last decade, played in front of a sold-out Verizon Center in Washington, D.C. Two-and-half hours later, the crowd poured out, happy and (temporarily) satiated. The show was an overwhelming success, but successful shows do not just happen; they are produced. What decisions were made to ensure the success
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