The traditional role of marketing within organizations has been blown to smithereens with the advent of digital publishing and social media. We are now content publishers across multiple platforms. We must author and manage content across audiences and all sorts...
Company with roots in mainframe diagnostics and performance management, may soon sell itself to a mystery PE firm, according to Wall Street Journal Compuware reportedly close to deal originally published by Gigaom, © copyright 2014.... Read Post
Social Platform Fragmentation As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices. The social media landscape, as highlighted in T... Read Post