The traditional role of marketing within organizations has been blown to smithereens with the advent of digital publishing and social media. We are now content publishers across multiple platforms. We must author and manage content across audiences and all sorts...
The first wave of social media marketing consisted of fancy publishing platforms that helped brands push and manage content to Facebook and Twitter. Buddy Media (now part of Salesforce), Wildfire (now part of Google), and Vitrue (no... Read Post
Startup Buddy Media, a company that provides social media management tools to brands, is adding a new feature, called +Global, to its Facebook management system to allow marketers to publish customized fan pages in multiple language... Read Post
Social Platform Fragmentation As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices. The social media landscape, as highlighted in T... Read Post