The traditional role of marketing within organizations has been blown to smithereens with the advent of digital publishing and social media. We are now content publishers across multiple platforms. We must author and manage content across audiences and all sorts...
Publishers are attempting to evolve in the Internet era to stay ahead of not only competitors but also the curve of technological innovation. Social media, rich media, syndicated media, aggregated media, wire service media... there ... Read Post
Social Platform Fragmentation As the social ecosystem continues to grow and evolve, marketers must think strategically about how they publish their content across networks and devices. The social media landscape, as highlighted in T... Read Post