We’re all trying to make sense of social media, and every marketing “guru” or social media “expert” is selling the secret ingredient or the magic media voodoo that promises to grow your business overnight like a Chia pet. The truth is, they’re tricksters.
Any good social media marketer will tell you that social media takes time, and they’ll remind you that social media is a new medium.
Success in social media analytics contains 3 key ingredients: (1) differentiate, but be consistent, (2) don't try to outsmart yourself, and (3) invest wisely
If you're subscribing to these three lies perpetuated by so-called social media experts, you're missing out on key marketing fundamentals and losing social business opportunities.
"...last May, I highlighted how leveraging the ‘initiated’ (aka subject matter experts or champions) is a key ingredient for success in social media. Now I want to detail how to leverage these colleagues in your various social media...