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Demystifying Social Media: Three Key Takeaways from the Success of Nonprofits on Facebook

We’re all trying to make sense of social media, and every marketing “guru” or social media “expert” is selling the secret ingredient or the magic media voodoo that promises to grow your business overnight like a Chia pet.  The truth is, they’re tricksters. Any good social media marketer will tell you that social media takes time, and they’ll remind you that social media is a new medium.
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