For many prolific real estate agents, SEO has become an essential facet of their lead generation, surpassing printed media, direct marketing, etc. And although algorithms used by search engines continue to evolve and place weight on different metrics, links remain a constant factor having a big impact on SERP’s. Up until Yahoo Site Explorer perished, it was a favorite tool among SEO’s for link analysis – particularly when researching competitor’s link profiles.
Inman's recent special report, "How to deliver technology agents need," highlights one of the most common challenges faced by the real estate industry: agents are not taking advantage of the technology that brokers offer to them. It... Read Post
As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about w... Read Post
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently. It's s a myth to ... Read Post