For many prolific real estate agents, SEO has become an essential facet of their lead generation, surpassing printed media, direct marketing, etc. And although algorithms used by search engines continue to evolve and place weight on different metrics, links remain a constant factor having a big impact on SERP’s. Up until Yahoo Site Explorer perished, it was a favorite tool among SEO’s for link analysis – particularly when researching competitor’s link profiles.
Luxury real estate marketing professionals need to carefully evaluate the best ways to spend marketing dollars. Despite what is now popularly held as gospel, Internet marketing through search engine optimization (SEO) may not be for... Read Post
As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about w... Read Post
While social media has become a very important part of the real estate sales process, many agents still struggle with how to leverage it effectively. They don’t know how to keep up with Facebook, Twitter, etc., and they definitely d... Read Post