Here's another fascinating post from the Joy of Direct Marketing blog: B2C Direct Mail: Learning from charities. It looks at fundraising direct mail from a commercial DM perspective, and finds our stuff pretty darn good. (I noted a similar post from this same blog last month.) Here's what they noted about fundraising mail: The mailings are in envelopes. The envelopes have teaser copy on the outside.
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Writing recently at the Hilborn blog (Successful direct mail for smaller charities), Super Excellent Fundraiser Guy Tom Ahern went well beyond the subject of small-charity fundraising to what fundraising is really about: When I make... Read Post
Few things are are as important to direct mail fundraising success as learning the art of direct mail copywriting. Over the past century of non-profit and for-profit direct mail solicitations and through constant testing, a core se... Read Post
Over the course of my fundraising career, one area where I have consistently seen non-profits struggle is with direct mail fundraising. Many organizations wonder: How do we find new direct mail prospects? What makes donors give th... Read Post