Here's another fascinating post from the Joy of Direct Marketing blog: B2C Direct Mail: Learning from charities. It looks at fundraising direct mail from a commercial DM perspective, and finds our stuff pretty darn good. (I noted a similar post from this same blog last month.) Here's what they noted about fundraising mail: The mailings are in envelopes. The envelopes have teaser copy on the outside.
Writing recently at the Hilborn blog (Successful direct mail for smaller charities), Super Excellent Fundraiser Guy Tom Ahern went well beyond the subject of small-charity fundraising to what fundraising is really about: When I make... Read Post
Few things are are as important to direct mail fundraising success as learning the art of direct mail copywriting. Over the past century of non-profit and for-profit direct mail solicitations and through constant testing, a core se... Read Post
Over the course of my fundraising career, one area where I have consistently seen non-profits struggle is with direct mail fundraising. Many organizations wonder: How do we find new direct mail prospects? What makes donors give th... Read Post