Neurmarketing research is becoming a more active experiment with many advertisers from Google to Frito Lay. By studying consumers' sensorimotor, cognitive, and affective responses to advertising or product stimuli, marketers can learn why consumers make the decisions they do, and...
Open-source software Cinder wins the Grand Prix in the Innovation category at the Cannes Lions International Festival of Creativity. Innovation is a core business mandate, and at this year’s Cannes Lions Festival, it’s also the subj... Read Post
A new study has found that the brains of obese children react differently to junk food advertising than those of children with a healthy body weight. Researchers suggest this may mean that obese kids are more vulnerable to food ads.... Read Post
Summary: Face it, consumer advocates -- consumers are not as dumb or as swayed by advertising as you would like to believe. According to research published in the Journal of Marketing Research, it suggests that there is a two-stage ... Read Post