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Nonprofits receive up to 40% of their online donations at the end of the year since the holidays have people feeling generous, and donors also want to maximize those tax deductions before year’s end. But this doesn’t happen by magic – people donate money to your organization because they feel a connection to your organization and the issues you work on. They believe in what you do.
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Treating your donors like ATM machines is just bad juju in the nonprofit world. But that doesn’t mean your organization shouldn’t be aggressive about your online fundraising. The 2011 eNonprofit Benchmarks study which analyzed data ... Read Post

Fundraising Most mistakes nonprofits make with their fundraising happen right on their websites and involve making things harder rather than easier for donors. Nonprofit Tech 2.0 sums up the most common ones in Five Common Mistakes ... Read Post

Fundraising is an important part of every nonprofit organization’s mission.  Yet, there are so many different types of nonprofit fundraising campaigns, it can be difficult to figure out which type of fundraiser is right for your org... Read Post