Deloitte's annual survey of the media landscape, released early last month, reported that 9% of the people interviewed had canceled their pay TV subscriptions in favor of watching shows online, and another 11% were considering it. Those are big, scary numbers for cable and satellite TV operators, as well as for TV producers who haven't found a way yet to make online viewing as lucrative as the combination of advertising dollars and monthly subscriber fees they collect from the likes of Comcast and DirecTV.
Despite the rush by retailers to ramp up their social media presence, only 5% of online holiday shoppers reported being primarily influenced to visit retail Web sites by social media, according to customer survey results released Th... Read Post
Universal McCann has released a new report on the impact of social media (such as blogs, social networks, online video) on the media landscape. It surveyed 17,000 Internet users worldwide in March 2008. The report found that social.... Read Post