Last year, Chrysler made a big splash in the advertising world with its "Imported From Detroit" campaign, a marketing blitz that kicked off with a Super Bowl spot featuring rapper Eminem behind the wheel of a Chrysler 200 sedan. The campaign jumpstarted a national dialogue about Detroit, went on to win an Emmy, and the tagline has since become a cornerstone of Chrysler's marketing efforts.
Chrysler Super Bowl ad with Eminem - Click above to watch video after the jump It took guts on many levels. Chrysler created a two-minute ad for the Super Bowl in just the last couple of weeks to promote its new 200 sedan. Cost: Abo... Read Post
Everyone remembers Chrysler's 'Imported from Detroit' Super Bowl ad that starred rap artist Eminem and featured the new 200 sedan. To build on the success of this ad, the automaker is now launching the Imported from Detroit Project,... Read Post