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Season 2 Finale: Yamaha on “blowing up” systems and processes to invest in new customer experiences

This is it…the Season Finale! And, what a way to end Season 2 of (R)evolution…. In this episode, Yamaha shares what is by far the most expansive view of disruptive technology’s impact on business infrastructure and culture on the show to date. What you’ll see is a genuine discussion with Jeff Hawley and Rick Williams of [...]
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USA Today’s Jon Swartz on Disruptive Technology’s Impact on Business and Culture

Marketing / Online Marketing : PR 2.0 (3 years ago)

Jon Swartz is a veteran journalist who has covered Silicon Valley’s highs and lows over the years. As Swartz says, he’s seen it all and along the way, he’s chronicled not only the events but its impact on business, culture, and soci... Read Post

Nissan Embraces Social Media to Improve Customer Experiences and Foster Advocacy

Marketing / Online Marketing : PR 2.0 (2 years ago)

In this episode of (R)evolution, Nissan’s David Mingle, Director of Customer Management and Erich Marx, Director of Marketing join me for a refreshing conversation about social media’s impact on business transformation, customer exp... Read Post

Season 2 Finale: How Yamaha Invests in New Customer Experiences

Technology / Social Media : Social Media Today (2 years ago)

Here, Yamaha shares that it needed “to blow up” its existing systems and processes and “start over” to compete more effectively for the future. Read Post


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