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The Trouble with Amazon

Amazon: the new Montgomery Ward Amazon (let's be honest) is a company in trouble. Oh, its financials are fine. It's profitable, even. It's growing. By all normal metrics, it's not in trouble at all. But common sense says the shit's about to hit the fan. Amazon is on a collision course with destiny—the destiny of all companies who ever tried to do too much (Kmart, Federated Dept.
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