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2011 Was the Year of the Mobile Consumer, What’s in Store for 2012?

Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more [...]
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Report on 18 Use Cases for Social CRM

Marketing / Online Marketing : Jacob Morgan's Blog (4 years ago)

Jeremiah Owyang and Ray Wang from Altimeter Group released their report today on the 18 use cases for Social CRM and provide some ideas and guidelines for how to move forward within the space.  They included quite an impressive rost... Read Post

Report: The Rise of Digital Influence

Marketing / Online Marketing : PR 2.0 (2 years ago)

About three weeks ago, I celebrated my first anniversary as Principal Analyst of Altimeter Group. And, it is with great pride that I mark the occasion with the release of my first official Altimeter report, “The Rise of Digital Infl... Read Post

Report: Content and the New Marketing Equation

Marketing / Online Marketing : PR 2.0 (3 years ago)

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies... Read Post


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