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2011 Was the Year of the Mobile Consumer, What’s in Store for 2012?

Chris Silva, my colleague at Altimeter Group, released a useful report today that I wanted to share with you here. Mobile is important and I believe you know this. However, when we consider mobile, we often think about the experience when and where it begins. But, we often miss the opportunity to lead a more [...]
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Report: Content and the New Marketing Equation

Marketing / Online Marketing : PR 2.0 (3 years ago)

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies... Read Post

When It Comes to Mobile Phones Consumers Aren’t Pro-Choice

Technology : GigaOM (5 years ago)

Apple’s success in mobile computing can be attributed to consumers who want fewer choices, according to a Forrester report released today. The report calls the proliferation of mobile apps “curated computing” and said it’s computing... Read Post

New Study Finds Correlation Between Social Media and Financial Success

Technology : ReadWriteWeb (6 years ago)

A new study released by enterprise wiki provider Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers. To dete... Read Post

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