does gender-neutral language really matter?
As I was doing my AP Psychology homework about the psychology of language recently, I came across some interesting studies about the effect of using gender-neutral speech.
Janet Hyde, a professor of psychology and women’s studies at University of Wisconsin – Madison, conducted a study in 1984 where she asked children to finish stories for which she gave them a first line, like “When a kid goes to school, ___ often feels excited on the first day.
As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. First, JD Power’s “Social Media Benchmark Study” provided showed ... Read Post
I recently came across University of Wisconsin professor Janet Hyde's research into the gender differences in math performance, which I found fascinating especially since my wife's desire is for our two-year-old twin girls to become... Read Post