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does gender-neutral language really matter? As I was doing my AP Psychology homework about the psychology of language recently, I came across some interesting studies about the effect of using gender-neutral speech. Janet Hyde, a professor of psychology and women’s studies at University of Wisconsin – Madison, conducted a study in 1984 where she asked children to finish stories for which she gave them a first line, like “When a kid goes to school, ___ often feels excited on the first day.
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As I was doing research for an upcoming presentation on digital branding, I came across some interesting stats that I believe have big implications for B2B marketers. First, JD Power’s “Social Media Benchmark Study” provided showed ... Read Post

I recently came across University of Wisconsin professor Janet Hyde's research into the gender differences in math performance, which I found fascinating especially since my wife's desire is for our two-year-old twin girls to become... Read Post

This made me really happy today. In its new package of rule changes, the House has finally decided to make its official language gender neutral, recognizing the growing representation of women in Congress (including as Speaker of th... Read Post