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A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier [...]
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Why User Experience Is Critical To Customer Relationships

Business & Finance : Fast Company (2 years ago)

User experience is a priority that should, in some way, find a home within the design of any new-media strategy. This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer ex... Read Post

A Critical Path for Customer Relevance, Part 2

Technology / Social Media : Social Media Today (2 years ago)

The convergence of disruptive technology, brand, business functions, and customer experiences will force today’s social media strategies to think beyond the click. The end-game moving forward will be on completing the customer journ... Read Post

A Critical Path for Customer Relevance, Part 2

Marketing / Online Marketing : PR 2.0 (2 years ago)

With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing.  The aspiration of using social technology to build a social business is not yet within grasp. In... Read Post

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