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A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier [...]
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The Rise of the Connected Customer and the New Era of Relevance

Marketing / Online Marketing : PR 2.0 (3 years ago)

It’s not a widely kept secret, but customers do indeed keep companies in business. While businesses have long invested in improving customer relationships, the time has come to think beyond efficiencies and automation and examine ne... Read Post

Is CRM a Misnomer?

Technology / Social Media : Social Media Today (1 hour ago)

For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the sh... Read Post

A Critical Path for Customer Relevance, Part 2

Marketing / Online Marketing : PR 2.0 (3 years ago)

With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing.  The aspiration of using social technology to build a social business is not yet within grasp. In... Read Post

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