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A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier [...]
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Natural language processing will improve customer experiences, says Five9: 2015 Tech Predictions

Technology / Internet : SiliconANGLE (yesterday)

In 2015, we’ll see Big Data paving the way for increased customer retention and sentiment, and Big Data will also be the key to identifying customer behavior patterns. We’ll also see natural language processing improving the custome... Read Post

Appcues, Now Backed By $1.2M, Lets Anyone Personalize A Product Experience Without Writing Code

Technology : TechCrunch (2 days ago)

When done well, user onboarding – meaning the initial experience a customer has when adopting a new product or service for the first time – can increase the chances that a user sticks around to become a loyal, engaged customer for a... Read Post

Why Retailers Must (But Won’t) Succeed In Introducing Mobile Payment Systems

Technology : TechCrunch (5 days ago)

In the digital age, it’s critical for retailers to collect and manage customer data. This information is the key to providing personalization for any kind of shopping experience, as it allows retailers to understand customer prefere... Read Post

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