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A Critical Path for Customer Relevance, Part 1

A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, this is a move that is easier [...]
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A Critical Path for Customer Relevance, Part 2

Technology / Social Media : Social Media Today (2 years ago)

The convergence of disruptive technology, brand, business functions, and customer experiences will force today’s social media strategies to think beyond the click. The end-game moving forward will be on completing the customer journ... Read Post

A Critical Path for Customer Relevance, Part 2

Marketing / Online Marketing : PR 2.0 (2 years ago)

With all of the momentum social media has earned over the years, the reality is that still today, it is very much siloed in marketing.  The aspiration of using social technology to build a social business is not yet within grasp. In... Read Post

Improving the Online Customer Support Experience

Technology : ReadWriteWeb (3 years ago)

Two new apps are helping improve the online customer experience by tying in advanced communications technologies in interesting ways. The apps, MyCyberTwin and Radish System's ChoiceView, offer to remove some of the misery and tediu... Read Post

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