Will Ferrell's Super Bowl ad for Old Milwaukee—seen only in North Platte, Neb., the nation's smallest TV market—got more than twice the audience on YouTube and Twitter than Budweiser's "Eternal Optimism" ad, which was broadcast nationally.
Boston-based ad agency Mullen crunched the numbers for Bloomberg BusinessWeek, for a period following the big game:
Mentions on Twitter:
Ferrell’s Old Milwaukee ad: 1,640
Cadillac 345 tweets
Century 21 520
Ferrel's Old Milwaukee ad: 760,000
Budweiser’s Eternal Optimism spot: 320,000 times.
This bizarre TV spot for Old Milwaukee beer starring Will Ferrell aired in exactly one TV market last night during the Super Bowl's local ad block at the end of the first half. That market is North Platte, Nebraska, and it's the sec... Read Post
Will Ferrell's previously done Old Milwaukee ads local to the Davenport and Terre Haute markets, and tonight he apparently extended that to North Platte, Nebraska. (We believe that's the only market in which this spot aired; we know... Read Post