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Will Ferrell's Super Bowl ad for Old Milwaukee—seen only in North Platte, Neb., the nation's smallest TV market—got more than twice the audience on YouTube and Twitter than Budweiser's "Eternal Optimism" ad, which was broadcast nationally. Boston-based ad agency Mullen crunched the numbers for Bloomberg BusinessWeek, for a period following the big game: Mentions on Twitter: Ferrell’s Old Milwaukee ad: 1,640 Cadillac 345 tweets Century 21 520 Lexus 922 CareerBuilder 1,001 Hulu 1,191 YouTube views: Ferrel's Old Milwaukee ad: 760,000 Budweiser’s Eternal Optimism spot: 320,000 times.
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This bizarre TV spot for Old Milwaukee beer starring Will Ferrell aired in exactly one TV market last night during the Super Bowl's local ad block at the end of the first half. That market is North Platte, Nebraska, and it's the sec... Read Post

Will Ferrell's previously done Old Milwaukee ads local to the Davenport and Terre Haute markets, and tonight he apparently extended that to North Platte, Nebraska. (We believe that's the only market in which this spot aired; we know... Read Post

Will Ferrell's strange Old Milwaukee ads that no one sees are rapidly becoming a Super Bowl tradition. Last year's aired in North Platte, Neb., the second-smalled TV market in the country. Last night's—a solid minute of Ferrell maki... Read Post