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NUMBERS: Will Ferrell's Old Milwaukee Super Bowl Spot Kicked Budweiser's Butt

Will Ferrell's Super Bowl ad for Old Milwaukee—seen only in North Platte, Neb., the nation's smallest TV market—got more than twice the audience on YouTube and Twitter than Budweiser's "Eternal Optimism" ad, which was broadcast nationally. Boston-based ad agency Mullen crunched the numbers for Bloomberg BusinessWeek, for a period following the big game: Mentions on Twitter: Ferrell’s Old Milwaukee ad: 1,640 Cadillac 345 tweets Century 21 520 Lexus 922 CareerBuilder 1,001 Hulu 1,191 YouTube views: Ferrel's Old Milwaukee ad: 760,000 Budweiser’s Eternal Optimism spot: 320,000 times.
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