Will Ferrell's Super Bowl ad for Old Milwaukee—seen only in North Platte, Neb., the nation's smallest TV market—got more than twice the audience on YouTube and Twitter than Budweiser's "Eternal Optimism" ad, which was broadcast nationally.
Boston-based ad agency Mullen crunched the numbers for Bloomberg BusinessWeek, for a period following the big game:
Mentions on Twitter:
Ferrell’s Old Milwaukee ad: 1,640
Cadillac 345 tweets
Century 21 520
Ferrel's Old Milwaukee ad: 760,000
Budweiser’s Eternal Optimism spot: 320,000 times.