Susan G. Komen for the Cure is a bastion of effectiveness in cause marketing, which makes its flatfooted response to the recent melee over funding cancer screenings at Planned Parenthood so odd. What in the world happened?
For years Susan G. Komen for the Cure has provided Planned Parenthood grants for breast cancer screenings. It recently decided to cut off the women's health provider, causing outrage among many supporters of both groups. Petitions t... Read Post
After Susan G. Komen for the Cure ended its partnership with Planned Parenthood and cut off the grant money that funded breast cancer screening — a decision the foundation later reversing — Planned Parenthood received an influx of d... Read Post