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Susan G. Komen for the Cure’s Response: What Marketing Genius Thought That Up?

Susan G. Komen for the Cure is a bastion of effectiveness in cause marketing, which makes its flatfooted response to the recent melee over funding cancer screenings at Planned Parenthood so odd. What in the world happened?
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Wow. Breast cancer survivor destroys Komen in YouTube response. Just wow.

US Politics / Liberal : AmericaBlog.com (2 years ago)

Oh my God. About 2 minutes 40 seconds in, the woman just destroys Susan G. Komen for the Cure, the organization that runs the Race for the Cure and recently stopped funding breast exams at Planned Parenthood clinics, reportedly beca... Read Post

Planned Parenthood Will Direct Funds From Komen Controversy To New Breast Health Initiative

US Politics / Liberal : The Wonk Room (2 years ago)

After Susan G. Komen for the Cure ended its partnership with Planned Parenthood and cut off the grant money that funded breast cancer screening — a decision the foundation later reversing — Planned Parenthood received an influx of d... Read Post

Planned Parenthood Raises $400,000 in 24 Hours After Susan G. Komen Withdraws Support

US Politics / Liberal : Firedoglake (2 years ago)

The Susan G. Komen for the Cure denied funding for breast cancer screenings to Planned Parenthood today in an anti-abortion frenzy designed to hurt the women's health provider. The effect was a glancing blow. In the past 24 hours, 6... Read Post


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