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Susan G. Komen for the Cure’s Response: What Marketing Genius Thought That Up?

Susan G. Komen for the Cure is a bastion of effectiveness in cause marketing, which makes its flatfooted response to the recent melee over funding cancer screenings at Planned Parenthood so odd. What in the world happened?
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What Does Komen's Reversal on Planned Parenthood Really Mean?

US Politics / Liberal : Political Mojo (3 years ago)

Breast cancer foundation Susan G. Komen For The Cure has reversed its decision to stop funding cancer screening referrals by Planned Parenthood, according to a letter from founder Nancy Brinker first obtained by Tom Benning at the D... Read Post

Planned Parenthood Will Direct Funds From Komen Controversy To New Breast Health Initiative

US Politics / Liberal : The Wonk Room (2 years ago)

After Susan G. Komen for the Cure ended its partnership with Planned Parenthood and cut off the grant money that funded breast cancer screening — a decision the foundation later reversing — Planned Parenthood received an influx of d... Read Post

Planned Parenthood Raises $400,000 in 24 Hours After Susan G. Komen Withdraws Support

US Politics / Liberal : Firedoglake (3 years ago)

The Susan G. Komen for the Cure denied funding for breast cancer screenings to Planned Parenthood today in an anti-abortion frenzy designed to hurt the women's health provider. The effect was a glancing blow. In the past 24 hours, 6... Read Post


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