Nielsen Bookdata recently released a white paper/sales sheet on metadata enhancement which presents some real data on the direct link between deep accurate metadata and increased sales and long term revenue. Unsurprisingly, the document finishes by noting that BookData provides enhanced metadata services for a fee which, assuming publishers don't have the where with all to handle this very basic activity themselves, they would be well advised to contract with Nielsen (or someone similar).
In this series of articles (1,2,3), I have attempted to describe the organization and development of a corporate-wide approach to data management. In doing so, I have suggested that product metadata is a good place to initiate a pha... Read Post
SoundScan, Nielsen's report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows... Read Post