Post Profile






File Under "Bleedin' Obvious": Good Data Drives Sales

Nielsen Bookdata recently released a white paper/sales sheet on metadata enhancement which presents some real data on the direct link between deep accurate metadata and increased sales and long term revenue. Unsurprisingly, the document finishes by noting that BookData provides enhanced metadata services for a fee which, assuming publishers don't have the where with all to handle this very basic activity themselves, they would be well advised to contract with Nielsen (or someone similar).
read more

share

Related Posts


MetaPhone study shows how easy it is to link phone number “metadata” to real people

Technology : Gigaom

We’ve long known that the U.S. government’s explanation that it only collected “metadata” related to the phone numbers it has been hoovering up over the last several years was a poor attempt at minimizing the value of the data colle...

Say What? Thanks To Digital Music, Album Sales Up For The First Time Since 2004

Technology : TechCrunch: Enterprise

SoundScan, Nielsen's report that tracks point-of-purchase music sales across real and digital sources, was released today, and at long last contains a few rays of hope for the beleaguered music industry. The midyear sales data shows...

Common Crawl Corpus Update Makes Web Crawl Data More Efficient, Approachable For Users To Explore

Technology : SemanticWeb.com

Common Crawl now is providing its 2012 corpus of web crawl data not just as.ARC files, but also is releasing the metadata files (JSON-based metadata with all the links from every page crawled, metatags, headers and so on) as well as...

Nielsen Study: More Video Engagement, Not View Counts = Higher Sales

Entertainment Industry / Music Industry : Hypebot

midem has released an exclusive white paper from Nielsen that looks at the reach of official music videos as well as the correlation between both views and engagement in relationship to digital download sales. The executive takeaway...

Nielsen BookScan Analyzes the UK Booker Bump

Media / Publishing : GalleyCat

Nielsen BookScan sales data tracking team has released a report studying the effects of the Booker bump in the UK. Novelist Julian Barnes saw a 473 percent increase in sales the week after he won the prize for The Sense of an Ending...

Comments




Copyright © 2015 Regator, LLC