Nielsen Bookdata recently released a white paper/sales sheet on metadata enhancement which presents some real data on the direct link between deep accurate metadata and increased sales and long term revenue. Unsurprisingly, the document finishes by noting that BookData provides enhanced metadata services for a fee which, assuming publishers don't have the where with all to handle this very basic activity themselves, they would be well advised to contract with Nielsen (or someone similar).
Nielsen BookScan sales data tracking team has released a report studying the effects of the Booker bump in the UK. Novelist Julian Barnes saw a 473 percent increase in sales the week after he won the prize for The Sense of an Ending... Read Post
In this series of articles (1,2,3), I have attempted to describe the organization and development of a corporate-wide approach to data management. In doing so, I have suggested that product metadata is a good place to initiate a pha... Read Post