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The ladies of Moda Operandi filmed a battle cry video for fashion month, which depicts Lauren Santo Domingo, Taylor Tomasi Hill, Aslaug Magnusdottir, and Roopal Patel in their own closets (which are, in fact, larger and more luxurious our apartments). Meant as a response to this video by GQ and produced by Lauren's cousin-in-law Bettina Santo Domingo, this footage might be just the inspiration you need to dress up for the shows today (or, you know, at least organize your shoes this weekend).
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The Post reports that Aslaug Magnúsdóttir has left her job as CEO of Moda Operandi, the chi-chi fashion e-tailer she co-founded with Vogue contributing editor and Perrier heiress Lauren Santo Domingo. This development comes just wee... Read Post

Starting today, users of Polyvore will not only get to put together outfits for Moda Operandi co-founders Lauren Santo Domingo and Aslaug Magnusdottir, but might actually win something for it. Participants must create a head-to-toe ... Read Post

Online retailer Moda Operandi, founded last year by Vogue contributing editor Lauren Santo Domingo and former Gilt Groupe executive Aslaug Magnusdottir, is using its substantial new funding to reel in some bold-name personnel. Taylo... Read Post