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Target has perfecting the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?
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Netflix's algorithms for recommending movies to customers might not be perfect, but it isn't for lack of trying. The company is capturing and analyzing incredible amounts of data, even from the videos themselves, to try and figure o... Read Post

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did -- predictive analytics moves faster than family communications. (via Sara Winge) JSHint -- a tool to detect errors and potential problems in JavaScript code. (vi... Read Post

We didn't really believe it when we were told in 7th grade that math could unlock the secrets of the universe, but after reading about the coupon-wielding power of a Target statistician, which resulted in a mighty surprise for one f... Read Post