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Report: Content and the New Marketing Equation

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience [...]
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See more about: Rebecca Lieb

Upcoming Altimeter Research Report: Integration of Paid, Owned, and Earned

Technology / Internet : Web Strategy by Jeremiah (3 years ago)

By Altimeter’s Rebecca Lieb, Industry Analyst and Jeremiah Owyang, Industry Analyst I’m very pleased to announce a new research project by Altimeter Group involving myself (Earned, Owned) and Rebecca Lieb, our NY based analyst who k... Read Post

Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey

Marketing / Online Marketing : Online Marketing Blog (last year)

Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted intervi... Read Post

Altimeter Group to Release Content Marketing Report

Marketing / Advertising : Adrants (3 years ago)

Altimeter Group's newest analyst, Rebecca Lieb, is out with her first report, Content: The New Marketing Equation. Available for download tomorrow. Read Post


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