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Report: Content and the New Marketing Equation

Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience [...]
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SimpleReach Raises $9M To Measure Content Marketing And Native Ads

Technology : TechCrunch (2 days ago)

SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well... Read Post

Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey

Marketing / Online Marketing : Online Marketing Blog (last year)

Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted intervi... Read Post

Altimeter Group to Release Content Marketing Report

Marketing / Advertising : Adrants (2 years ago)

Altimeter Group's newest analyst, Rebecca Lieb, is out with her first report, Content: The New Marketing Equation. Available for download tomorrow. Read Post

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