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Report: Content and the New Marketing Equation
Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line. It’s safe to assume that the attention of the audience [...]
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Rallyverse, a platform that helps brands spread authentic content, releases API
The first wave of social media marketing consisted of fancy publishing platforms that helped brands push and manage content to Facebook and Twitter. Buddy Media (now part of Salesforce), Wildfire (now part of Google), and Vitrue (no... Read Post
Online Marketing News: Predictive Social Tools, Content Marketing & The Customer Journey
Brands understand the importance of content marketing, yet most have not yet addressed their content needs on either a strategic or tactical level, according to Altimeter’s Rebecca Lieb. Researchers for the company conducted intervi... Read Post
Altimeter Group to Release Content Marketing Report
Altimeter Group's newest analyst, Rebecca Lieb, is out with her first report, Content: The New Marketing Equation. Available for download tomorrow. Read Post