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Are You Making These Online Advertising Mistakes?

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you [...]
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Semantic Web: Making Advertising More Relevant to Consumers

Technology : ReadWriteWeb (6 years ago)

Amiad Solomon, CEO of Peer39, kicked off the Web 3.0 Conference & Expo in Santa Clara, CA on Thursday with a keynote discussing the Semantic Web and how it relates to advertising. He told the audience that this is one of the key bus... Read Post

Inside The Company That Powers Twitter's New Tailored Audience Program

Business & Finance : Fast Company (11 months ago)

Twitter's new Tailored Audiences product lets advertisers show Promoted Tweets to people who have expressed interest in their brands elsewhere on the web. Nobody likes to feel like their web activities are being blatantly tracked, p... Read Post

6 tiny scientific mistakes that created huge disasters

Business & Finance : The Week: World Business (4 hours ago)

Even when things go according to plan, applied science is rarely cheap and always complicated — and when things go badly, the smallest mistake can end up costing millions or billions of dollars, and even, sometimes, human lives. Her... Read Post

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