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Are You Making These Online Advertising Mistakes?

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant and actionable way and there’s not a whole lot of knowledge or know-how you [...]
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Semantic Web: Making Advertising More Relevant to Consumers

Technology : ReadWriteWeb (6 years ago)

Amiad Solomon, CEO of Peer39, kicked off the Web 3.0 Conference & Expo in Santa Clara, CA on Thursday with a keynote discussing the Semantic Web and how it relates to advertising. He told the audience that this is one of the key bus... Read Post

Do you really know your consumer? The art and science of location data.

Business & Finance : Venture Beat (2 days ago)

Sponsored Post: “We all carry in our pockets a temple of science,” claims Tyler Bell, VP of Product for Factual. He’s talking about the power of mobile devices to collect location data points that let businesses and advertisers buil... Read Post

Inside The Company That Powers Twitter's New Tailored Audience Program

Business & Finance : Fast Company (8 months ago)

Twitter's new Tailored Audiences product lets advertisers show Promoted Tweets to people who have expressed interest in their brands elsewhere on the web. Nobody likes to feel like their web activities are being blatantly tracked, p... Read Post

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