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YouTube, Hulu, AOL, Yahoo, MSN Plan Digital Advertising Upfront

The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrated advertising agency, Digitas and its branded content arm, The Third Act, the event (explained in non-marketing speak) provides an opportunity for the agency to show off its new media expertise, allows for industry experts to educate the decision-makers at major brands about the importance and/or efficacy of digital advertising, and gives content creators a platform from which to pitch programs and court potential advertisers.
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