The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrated advertising agency, Digitas and its branded content arm, The Third Act, the event (explained in non-marketing speak) provides an opportunity for the agency to show off its new media expertise, allows for industry experts to educate the decision-makers at major brands about the importance and/or efficacy of digital advertising, and gives content creators a platform from which to pitch programs and court potential advertisers.
The success of the Digital Content NewFronts will be determined by deal flow. Media experts and analysts are expecting the high-profile events put on by multi-media congloms and new media distributors like Aol, Yahoo, Hulu, Microsof... Read Post
The online video industry’s answer to television’s yearly dog and pony show for the advertising community is underway in New York City. The Digital Content NewFronts debuted late last week with a stellar presentation party from Hulu... Read Post