The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrated advertising agency, Digitas and its branded content arm, The Third Act, the event (explained in non-marketing speak) provides an opportunity for the agency to show off its new media expertise, allows for industry experts to educate the decision-makers at major brands about the importance and/or efficacy of digital advertising, and gives content creators a platform from which to pitch programs and court potential advertisers.
Advertising Age is bringing 4 insurgent media CEOs together with the nation’s biggest brands at the Digital Conference in New York, April 1-2. Read Post
The success of the Digital Content NewFronts will be determined by deal flow. Media experts and analysts are expecting the high-profile events put on by multi-media congloms and new media distributors like Aol, Yahoo, Hulu, Microsof... Read Post