Post Profile

YouTube, Hulu, AOL, Yahoo, MSN Plan Digital Advertising Upfront

The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrated advertising agency, Digitas and its branded content arm, The Third Act, the event (explained in non-marketing speak) provides an opportunity for the agency to show off its new media expertise, allows for industry experts to educate the decision-makers at major brands about the importance and/or efficacy of digital advertising, and gives content creators a platform from which to pitch programs and court potential advertisers.
read more


Related Posts

Massages, Manicures, Moms at DECA Digital NewFront

Web / Web Videos : Tubefilter

The Digital Content NewFronts are a series of dog and pony shows digital content platforms, creators and providers put on to showcase their previous, current, and upcoming digital entertainment properties to brand representatives an...

Digital Broadcasting Group Signs Up for Digital Content Upfronts

Web / Web Videos : Tubefilter

The founding partners of the Digital Content NewFronts (aka the online video industry’s iteration of the television industry’s longstanding dog and pony show, which is produced with the intent to woo advertisers out of sizable porti...

What to Expect at DBG’s Digital Upfront

Web / Web Videos : Tubefilter

The online video industry’s answer to television’s yearly dog and pony show for the advertising community is underway in New York City. The Digital Content NewFronts debuted late last week with a stellar presentation party from Hulu...

The NewFronts Are Already Generating Deal Flow, Just Not How You Think

Web / Web Videos : Tubefilter

The success of the Digital Content NewFronts will be determined by deal flow. Media experts and analysts are expecting the high-profile events put on by multi-media congloms and new media distributors like Aol, Yahoo, Hulu, Microsof...

Digital Upfronts Monday: Tubefilter’s Guide to NewFronts Presentations and Parties

Web / Web Videos : Tubefilter

Last year Hulu, AOL, Microsoft Advertising, Digitas, Yahoo!, and Google/YouTube joined forces to chart new territory in media through the Digital Content NewFronts. Digital Content NewFronts were launched to create a marketplace to ...


Web Videos
Copyright © 2016 Regator, LLC