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Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

Part of an unpublished appendix for The End of Business as Usual… The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, [...]
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Poll: Business People Say Twitter More Important Than LinkedIn

Technology : ReadWriteWeb (6 years ago)

A month-long poll conducted on business social network LinkedIn has uncovered some fascinating numbers concerning social media platforms and brand presence. The biggest surprise was that Twitter was deemed more important to brands t... Read Post

Businesses Failing at Social Networking, Study Says

Technology : BizFeed (4 years ago)

Most consumers want to reach companies via social networks, but few businesses are ready for it, according to a survey by the Yankee Group. Social network - Social media - Facebook - Business - Twitter Read Post

Offerpop Streamlines Campaigns For Brands On Facebook And Twitter

Technology : TechCrunch (4 years ago)

As brands and businesses flock to Twitter and Facebook, they are looking for ways to engage with consumers. Businesses are using coupons, personalized messages and more on social networks as tools to connect with prospective and cur... Read Post


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