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Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

Part of an unpublished appendix for The End of Business as Usual… The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing “the why” at a later point in time, if at all. Without careful consideration and strategy, a great wave of stream fatigue, [...]
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Facebook is testing location-based business Page rankings

Technology : The Next Web Blog (2 days ago)

Like Twitter, Facebook is testing various features on select users and businesses.  Inside Facebook reports on one such test: The ranking of businesses in a certain geographic area. The gist is that businesses in a town, or wider ge... Read Post

Businesses Failing at Social Networking, Study Says

Technology : BizFeed (4 years ago)

Most consumers want to reach companies via social networks, but few businesses are ready for it, according to a survey by the Yankee Group. Social network - Social media - Facebook - Business - Twitter Read Post

Offerpop Streamlines Campaigns For Brands On Facebook And Twitter

Technology : TechCrunch (4 years ago)

As brands and businesses flock to Twitter and Facebook, they are looking for ways to engage with consumers. Businesses are using coupons, personalized messages and more on social networks as tools to connect with prospective and cur... Read Post


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