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Where Have All the Nike Ads Gone?

3 years agoArts / Graphic Design : UnBeige

The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
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Nike Running “Celebration” Pack

Lifestyle / Fashion : HighSnobiety (12 hours ago)

Nike pay tribute to the trials and tribulations of prolific runners by dropping a batch of limited edition men’s and women’s running sneakers. Dubbed the “Celebration” pack, the trio of sneakers sport all of Nike’s usual… The post N... Read Post

Nike to Sell Cole Haan Brand for $570M

Business & Finance : The Curious Capitalist (2 years ago)

BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell... Read Post

Nike Air Safari “Black/Anthracite”

Lifestyle / Fashion : HighSnobiety (11 hours ago)

As part of their Fall/Winter 2014 collection, the Portland-based sportswear brand has released the latest colorway for the Nike Air Safari silhouette. The sneaker keeps with the currently trending all-black look, featuring a snug… T... Read Post

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