The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
Wieden+Kennedy's epic Nike ads have been a highlight of the World Cup for at least two decades. The ad company, which launched with Nike as a lead client, just released a new one for the 2014 World Cup in Brazil featuring an amateur... Read Post
BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell... Read Post
When companies set out to design logos to brand their products, they often go above and beyond to create recognizable and memorable graphics. Over and over again we see examples of corporate logos with hidden visual messages buried ... Read Post