Post Profile

Where Have All the Nike Ads Gone?

The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
read more


Related Posts

Denver Broncos: Check Out Tim Tebows New Nike Sneakers

American Football / College Sports : Bleacher Report - College Football

Nike and EA Sports have collaborated with Former Florida Gator Tim Tebow to unveil Florida Gators themed EA Sports x Tim Tebow Trainer 1.2, at the Nike World Headquarters in Beaverton, Oregon. The event was in celebration of todays ...

Nike to Sell Cole Haan Brand for $570M

Business & Finance : The Curious Capitalist

BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell...

Solid Chocolate Nike Air Max 90 Sneaker: Just Chew It

Technology / Gadgets : technabob

I know there are a ton of people who collect Nike sneakers like they were baseball cards. I don’t get it myself, but chocolate Nikes I could collect. This delicious Nike was made by a design…

Nike's Phil Knight pushed Oregon past Texas in college sports money rankings

Sports / Baseball : Baseball Nation

USA Today's annual report shows the Ducks temporarily overtaking the longtime No. 1 Longhorns thanks to a very rich friend. USA Today released its annual rankings of public college athletic departments by revenue, showing the exact ...

Nike, implicated in FIFA corruption scandal, says it is cooperating with investigation

Sports : The Early Lead

The biggest name in the FIFA corruption scandal just happens to belong to a certain global company based in Oregon. Nike wasn’t mentioned by name, but Attorney General Loretta Lynch and indictments released by the Justice Department...


Copyright © 2015 Regator, LLC