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Where Have All the Nike Ads Gone?

2 years agoArts / Graphic Design : UnBeige

The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
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A Visit to the Nike Employee Store

Lifestyle / Fashion : HighSnobiety (3 years ago)

Here’s the deal with the Nike Employee Store in Beaverton, Oregon. To get in, you need to be a Nike employee or find one who will issue you a guest pass. In store you’ll find products from the full range of Nike brands including: NS... Read Post

The People Who Make Your Sneakers Are On Strike

Pop Culture / Celebrity : Jezebel (17 hours ago)

Workers are on strike at the largest maker of sneaker brands including Nike and Adidas. Read more... Read Post

Nike to Sell Cole Haan Brand for $570M

Business & Finance : The Curious Capitalist (last year)

BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell... Read Post

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