Post Profile

The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
read more

BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell... Read Post

Here’s the deal with the Nike Employee Store in Beaverton, Oregon. To get in, you need to be a Nike employee or find one who will issue you a guest pass. In store you’ll find products from the full range of Nike brands including: NS... Read Post

LeBron James and the Miami Heat are facing elimination tonight but Nike still has a lot of confidence in the King of the NBA. The shoe company recently released a pair of sneakers that call James a “Two Time Champion.” Kix And The C... Read Post