The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
One collector’s illustrated roundup of the past four decades’ best Nike sneakers. Sneaker culture is both a niche community and a big business. For an example of how they can be both at once, last summer a pre-ordered pair of Kanye ... Read Post
Here’s the deal with the Nike Employee Store in Beaverton, Oregon. To get in, you need to be a Nike employee or find one who will issue you a guest pass. In store you’ll find products from the full range of Nike brands including: NS... Read Post
BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell... Read Post