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Where Have All the Nike Ads Gone?

3 years agoArts / Graphic Design : UnBeige

The branding wizards at Nike are often ten steps ahead of everyone else, and they have more than their superior sneakers to thank. In the last decade, the Beaverton, Oregon-based company has more than doubled its revenue, to $20.9 billion in 2011 (an impressive 10% increase over the previous fiscal year), and assembed a stable of labels ranging from Cole Haan to Umbro. It seems counter-intuitive, then, that over the past few years, Nike has dramatically reduced its TV and print advertising.
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Ahead Of The World Cup, Here’s Nike’s Incredible Brazilian Soccer Ad From 1998

Sports : Business Insider: Sports Page (9 months ago)

Wieden+Kennedy's epic Nike ads have been a highlight of the World Cup for at least two decades. The ad company, which launched with Nike as a lead client, just released a new one for the 2014 World Cup in Brazil featuring an amateur... Read Post

Nike to Sell Cole Haan Brand for $570M

Business & Finance : The Curious Capitalist (2 years ago)

BEAVERTON, Ore. — Nike is selling its Cole Haan brand to private equity firm Apax Partners for $570 million, part of its effort to focus on core brands. The sneakers, clothing and sports gear maker said in May that it wanted to sell... Read Post

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Business & Finance : Fast Company (14 hours ago)

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