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Last week, Care2 held a terrific webinar on the latest killer tactics to drive elections using online fundraising and social media. Panelists Alex Stanton of Blue State Digital and Taryn Rosenkranz of New Blue Interactive discussed the best ways to reinforce fundraising messaging from your fundraising campaigns into your social media messaging. Stanton suggested that at the very least organizations can repurpose their main message on social media with a link back to their fundraising donation form, but even better would be to focus your social media engagement on interacting with donors on social media so that you can foster more personal relationships with them.
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Last week Amy Sample Ward and I held a webinar with Care2 on Social Media: You’re Probably Doing it Wrong. We had a terrific conversation about some of the themes we discuss in our book Social Change Anytime Everywhere such as how t... Read Post

Care2 held a terrific webinar on Multi-Channel Fundraising. During the webinar Jocelyn Harmon, Director of Nonprofit Services for Care2 posed the question "is fundraising via multiple channels magic or myth?" Panelists Allison Van D... Read Post

Electoral campaigns are important incubators of new techniques and tactics in online fundraising and organizing. From Barack Obama's campaign to the thousands of state and local races across the country, campaigners are relentlessly... Read Post