I told you 2012 was going to be a big year for the online video industry. And if you need more evidence than I supplied in my self-aware, semi-grandiose predictions piece, here it is: AOL, Hulu, Google/YouTube, Microsoft Advertising, and Yahoo! are joining forces to create the first-large scale, digital content, two-week-long television-style upfront.
It’s called the Digital Content NewFronts, and it’s orchestrated by Digitas and the advertising agency’s branded content division Third Act, whose own NewFront has been an annual dog-and-pony informationfest for four years and running, featuring celebrity content creators pitching themselves and digital properties to Digitas clients.
This afternoon AOL will be touting its latest slate of original programs at today's digital upfront, part of the Digital Content NewFronts (DCNF). Following this morning's Microsoft Advertising Digital Showcase, the AOL Digital Cont... Read Post
The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrat... Read Post