I told you 2012 was going to be a big year for the online video industry. And if you need more evidence than I supplied in my self-aware, semi-grandiose predictions piece, here it is: AOL, Hulu, Google/YouTube, Microsoft Advertising, and Yahoo! are joining forces to create the first-large scale, digital content, two-week-long television-style upfront.
It’s called the Digital Content NewFronts, and it’s orchestrated by Digitas and the advertising agency’s branded content division Third Act, whose own NewFront has been an annual dog-and-pony informationfest for four years and running, featuring celebrity content creators pitching themselves and digital properties to Digitas clients.
The NewFront is a half conference, half dog and pony show that brings together “content creators, distributors, talent and brands to harness digital creative media opportunities in a post-advertising marketplace.” Hosted by integrat... Read Post
The online video industry’s answer to television’s yearly dog and pony show for the advertising community is underway in New York City. The Digital Content NewFronts debuted late last week with a stellar presentation party from Hulu... Read Post