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Sweden’s Democratic Social Media and Online Video Revolution

Thanks to the IKEA-sponsored series Easy to Assemble, Sweden has gotten its fair share of attention in the online video world. But, because of a new social media strategy, the Scandinavian nation is poised to move from being the butt of meatball-related jokes. Last year, the country turned its official twitter feed (@Sweden) over to the people, choosing a different ‘curator’ each week who was told tweet whatever they wanted on behalf of the whole country.
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