Thanks to the IKEA-sponsored series Easy to Assemble, Sweden has gotten its fair share of attention in the online video world. But, because of a new social media strategy, the Scandinavian nation is poised to move from being the butt of meatball-related jokes.
Last year, the country turned its official twitter feed (@Sweden) over to the people, choosing a different ‘curator’ each week who was told tweet whatever they wanted on behalf of the whole country.
Since starting a social media strategy series, I’ve been working diligently on understanding what goes into the process. I’m building a framework that, when completed, should prove fairly useful. Along the way, I’ll share some of wh... Read Post
There’s product placement that literally shoves the product down your throat, and then there’s Easy to Assemble, Illeana Douglas’ IKEA-sponsored series that gently incorporates its sponsor into a semi-absurdist workplace comedy. The... Read Post