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Sweden’s Democratic Social Media and Online Video Revolution

2 years agoWeb / Web Videos : Tilzy.TV

Thanks to the IKEA-sponsored series Easy to Assemble, Sweden has gotten its fair share of attention in the online video world. But, because of a new social media strategy, the Scandinavian nation is poised to move from being the butt of meatball-related jokes. Last year, the country turned its official twitter feed (@Sweden) over to the people, choosing a different ‘curator’ each week who was told tweet whatever they wanted on behalf of the whole country.
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Q&A: Easy to Assemble’s Illeana Douglas Is Obsessed With Sweden

Web / Web Videos : NewTeeVee (5 years ago)

There’s product placement that literally shoves the product down your throat, and then there’s Easy to Assemble, Illeana Douglas’ IKEA-sponsored series that gently incorporates its sponsor into a semi-absurdist workplace comedy. The... Read Post

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Technology / Social Media : Social Media Today (3 days ago)

There are so many moving parts to a strong customer service strategy, it’s easy overlook the benefits of social media. But do so at your own peril. In today’s world, a presence on social media is as important as having a toll-free p... Read Post

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Technology : Valleywag (6 years ago)

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