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You can never get enough branding and marketing information.  At least I could never read enough about branding and marketing.  So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in. This marketing book delivers value from page one.
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We are giving away 5 copies of the new book by Dan Schawbel that’s making waves, “Me 2.0: Build a Powerful Brand to Achieve Career Success.”  (See the review of Me 2.0 by Ivana Taylor, our book editor.) For a chance to win a copy of... Read Post

This past week, marketers from diverse consumer and B2B brands gathered in San Diego to embark on a hero’s journey to create new value for their brands at the premier of The Un-Conference: 360° of Brand Strategy for a Changing World... Read Post

I had the pleasure of interviewing first time author John Morgan about his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (amazon affiliate link), a ... Read Post