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Brand Against the Machine: Take Your Brand to the Next Level

You can never get enough branding and marketing information.  At least I could never read enough about branding and marketing.  So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in. This marketing book delivers value from page one.
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Your Last Chance to Win a Free Copy of Brand Digital

Business & Finance / Marketing : Marketing Shift (6 years ago)

 Listen here, this is your FINAL chance to get your hands on a FREE COPY, of a great book: BrandDigital, by Allen Adamson. All you have to do to enter the contest is simply name two of the brands he mentions (excluding Bose, Burger ... Read Post

Accidental Branding

Business & Finance / Marketing : Modern Marketing (7 years ago)

I was sent an advance copy of the book Accidental Branding - How Ordinary People Build Extraordinary Brands by David Vinjamuri recently. When I saw the title my heart sank because it looked like more entrepreneur-porn. However, this... Read Post

Consumers perceive BMW as cool, Mercedes-Benz, most prestigious

Business & Finance : Money & Co (6 years ago)

BMW owners have just received some well-needed validation in “these tough economic times.” The brand was awarded three 2009 Brand Image Awards. Kelley Blue Book's market study tracks more than 12,000 car shoppers' brand perceptions ... Read Post

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