You can never get enough branding and marketing information. At least I could never read enough about branding and marketing. So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in.
This marketing book delivers value from page one.
Listen here, this is your FINAL chance to get your hands on a FREE COPY, of a great book: BrandDigital, by Allen Adamson. All you have to do to enter the contest is simply name two of the brands he mentions (excluding Bose, Burger ... Read Post
I was sent an advance copy of the book Accidental Branding - How Ordinary People Build Extraordinary Brands by David Vinjamuri recently. When I saw the title my heart sank because it looked like more entrepreneur-porn. However, this... Read Post