You can never get enough branding and marketing information. At least I could never read enough about branding and marketing. So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in.
This marketing book delivers value from page one.
I had the pleasure of interviewing first time author John Morgan about his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (amazon affiliate link), a ... Read Post
DETROIT (Reuters) - General Motors Co wants to boost the U.S. market share for its GMC truck brand by two-thirds over the next decade by advertising more heavily and introducing new vehicles, a top executive said on Monday. To help ... Read Post
Yesterday I was invited to read an advanced copy of a friend's new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to ... Read Post