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Brand Against the Machine: Take Your Brand to the Next Level

You can never get enough branding and marketing information.  At least I could never read enough about branding and marketing.  So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in. This marketing book delivers value from page one.
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Brand Against the Machine

Technology / Social Media : Chris Brogan (3 years ago)

I had the pleasure of interviewing first time author John Morgan about his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (amazon affiliate link), a ... Read Post

GM aims to boost GMC truck brand's U.S. market share

Business & Finance : Business Insider: Money Game (2 hours ago)

DETROIT (Reuters) - General Motors Co wants to boost the U.S. market share for its GMC truck brand by two-thirds over the next decade by advertising more heavily and introducing new vehicles, a top executive said on Monday. To help ... Read Post

From Consumers Into Prosumers.

Business & Finance : Huffington Post: Business Blog (3 hours ago)

Yesterday I was invited to read an advanced copy of a friend's new marketing book on the unique needs and values of millennial parents. Though chock-full of pragmatic observations and inspiring brand examples, I was most excited to ... Read Post


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