You can never get enough branding and marketing information. At least I could never read enough about branding and marketing. So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in.
This marketing book delivers value from page one.
I had the pleasure of interviewing first time author John Morgan about his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (amazon affiliate link), a ... Read Post
Today brands are everywhere. A world without them is impossible to imagine. From the moment we wake up to the time we go to sleep, everything we wear, use, eat, or drink is branded: the Armani suit he puts on in the morning, the Sta... Read Post
Last week, we polled 150 Millennials about their favorite and least favorite brands (infographic here). First off, thanks to everyone who responded -- you came in like a wrecking ball with responses that ranged from the sophisticate... Read Post