You can never get enough branding and marketing information. At least I could never read enough about branding and marketing. So when John Morgan (@johnmorgan) sent me a copy of his new book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition, I couldn’t wait to dig in.
This marketing book delivers value from page one.
We are giving away 5 copies of the new book by Dan Schawbel that’s making waves, “Me 2.0: Build a Powerful Brand to Achieve Career Success.” (See the review of Me 2.0 by Ivana Taylor, our book editor.) For a chance to win a copy of... Read Post
This past week, marketers from diverse consumer and B2B brands gathered in San Diego to embark on a hero’s journey to create new value for their brands at the premier of The Un-Conference: 360° of Brand Strategy for a Changing World... Read Post