Despite what seems like a million social media and second screen integrations (see our list of the best social media moments), last night's Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 3.2 million social activity score, compared to 17.5 for the Super Bowl and 17.1 for the Grammys. Bluefin Labs measured 3.8 million social media comments for the night, compared to 13 million for the Grammys and 12.
Ratings: Grammy Awards fall from 2012 Record, Once Upon a Time struggling – 02/11/2013 via Rickey.org The 55th Grammy Awards 2013 had a 10.0 adult rating last night and 28.12 million viewers. This was down from the record 14.1 ratin... Read Post
Last night's Grammy awards were not the Super Bowl, which broke a tweets-per-second record, but they were still a chance for advertisers to tap into an audience watching the event on television and using second screens to discuss th... Read Post
The 15th annual Latin Grammy Awards took place Thursday night, and despite going up against mid-season finales on major networks, it manages to beat out CBS, NBC, and Fox among adults 18-34. The awards outdelivered the entire origin... Read Post