Despite what seems like a million social media and second screen integrations (see our list of the best social media moments), last night's Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 3.2 million social activity score, compared to 17.5 for the Super Bowl and 17.1 for the Grammys. Bluefin Labs measured 3.8 million social media comments for the night, compared to 13 million for the Grammys and 12.
"According to Bluefin Labs, the Grammys earned 13 million social comments. That breaks the record from last week’s Super Bowl and absolutely dwarfs every other entertainment event from the last year." Social Media Helps Grammys Achi... Read Post
Last night's Grammy awards were not the Super Bowl, which broke a tweets-per-second record, but they were still a chance for advertisers to tap into an audience watching the event on television and using second screens to discuss th... Read Post
2013 has been a groundbreaking year for songstress Natalie Cole who was nominated for three Latin Grammy Awards for her first Spanish-language album, Natalie Cole en Espanol. I spoke with Ms. Cole to discuss her success in this new ... Read Post