Post Profile

Oscars falls short of social TV records Super Bowl, Grammys

Despite what seems like a million social media and second screen integrations (see our list of the best social media moments), last night's Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 3.2 million social activity score, compared to 17.5 for the Super Bowl and 17.1 for the Grammys. Bluefin Labs measured 3.8 million social media comments for the night, compared to 13 million for the Grammys and 12.
read more


Related Posts

Grammys rock the ratings, set social TV record

Entertainment / Television : Lost Remote

Fueled by Whitney Houston's death, last night's Grammy Awards attracted 39 million viewers -- the most since 1984, according to Nielsen. And it set an all-time social TV record with 13 million social comments, according to Bluefin L...

Grammys Beat The Super Bowl

Entertainment / Music : The Lefsetz Letter

"According to Bluefin Labs, the Grammys earned 13 million social comments. That breaks the record from last week’s Super Bowl and absolutely dwarfs every other entertainment event from the last year." Social Media Helps Grammys Achi...

The Oscars promises to be the most social ever [PREVIEW]

Entertainment / Television : Lost Remote

The Super Bowl social TV numbers were off the charts, then the Grammys -- by one measure -- unseated the big game as the most social event in TV history. And with the Academy Awards this weekend, media and social TV companies are ge...

Ratings: Grammy Awards fall from 2012 Record, Once Upon a Time struggling – 02/11/2013

Television / Reality TV : Rickey: Reality Tv

Ratings: Grammy Awards fall from 2012 Record, Once Upon a Time struggling – 02/11/2013 via The 55th Grammy Awards 2013 had a 10.0 adult rating last night and 28.12 million viewers. This was down from the record 14.1 ratin...

Chipotle Scores An Unexpected Social Media Win With Grammy Ad

Technology : ReadWriteWeb

Last night's Grammy awards were not the Super Bowl, which broke a tweets-per-second record, but they were still a chance for advertisers to tap into an audience watching the event on television and using second screens to discuss th...


Copyright © 2016 Regator, LLC