Despite what seems like a million social media and second screen integrations (see our list of the best social media moments), last night's Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 3.2 million social activity score, compared to 17.5 for the Super Bowl and 17.1 for the Grammys. Bluefin Labs measured 3.8 million social media comments for the night, compared to 13 million for the Grammys and 12.
"According to Bluefin Labs, the Grammys earned 13 million social comments. That breaks the record from last week’s Super Bowl and absolutely dwarfs every other entertainment event from the last year." Social Media Helps Grammys Achi... Read Post
Ratings: Grammy Awards fall from 2012 Record, Once Upon a Time struggling – 02/11/2013 via Rickey.org The 55th Grammy Awards 2013 had a 10.0 adult rating last night and 28.12 million viewers. This was down from the record 14.1 ratin... Read Post