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Despite what seems like a million social media and second screen integrations (see our list of the best social media moments), last night's Oscars fell well short of the social TV records set at the Super Bowl and the Grammy Awards. Trendrr gave it a 3.2 million social activity score, compared to 17.5 for the Super Bowl and 17.1 for the Grammys. Bluefin Labs measured 3.8 million social media comments for the night, compared to 13 million for the Grammys and 12.
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Ratings: Grammy Awards fall from 2012 Record, Once Upon a Time struggling – 02/11/2013 via Rickey.org The 55th Grammy Awards 2013 had a 10.0 adult rating last night and 28.12 million viewers. This was down from the record 14.1 ratin... Read Post

The 2013 Billboard Music Awards were this weekend, which is kinda like the Grammys if the Grammys gave awards based on who was way too overexposed. Anyway, Justin Bieber won the first ever Milestone Award, which I guess means milest... Read Post

Last night's Grammy awards were not the Super Bowl, which broke a tweets-per-second record, but they were still a chance for advertisers to tap into an audience watching the event on television and using second screens to discuss th... Read Post