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Brightcove Brings Content-Centric Analytics to Mobile Apps

Leading global provider of cloud content service Brightcove today announced the availability of Brightcove App Cloud content app platform. Digital media and digital marketing organizations are able to build and operate growing portfolios of cross-platform native apps for iOS and Android smartphone and tablets through App Cloud, and the addition of cross-platform messaging and content-level analytics will allow them to engage more easily with their installed base, track campaign efficacy and identify the contest with the great impact.
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