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It’s Not SEO Anymore, It’s Marketing. Deal With It.

I’ve had people learn that I’ve recently written a book called Optimize and they ask what it’s about. I say it’s about optimizing customer discovery and engagement with content. The response I usually get is something like, “Oh, cool. I thought it was about SEO.” Most people that have learned I’ve recently written a book [...]
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The Power of Empathy for More Customer Focused Content Marketing

Marketing / Online Marketing : Online Marketing Blog (3 days ago)

Marketers are really jumping on the content bandwagon while the definition of what “content marketing” really means varies greatly between the SEO, PR, advertising and custom publishing industries. For example, I recently read very ... Read Post

Where Does SEO & Social Media Optimization Fit Within Your Company? Hint: It’s Not All About Marketing #optimize

Marketing / Online Marketing : Online Marketing Blog (3 years ago)

When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. Howe... Read Post

Optimize – How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing

Marketing / Online Marketing : Online Marketing Blog (2 years ago)

By now you may have heard that I’ve written a book called “Optimize“.  After months of writing and editing, it’s now the real deal and online orders just started shipping a few days ago.   I haven’t done a formal post talking about ... Read Post


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