A recent Internet marketing survey shows that 55% of respondents said they even if get more than $10,000 in revenue from the average customer from a highly-qualified lead, only 8.8% said they would be willing to pay $500 for that lead. Why are so few companies willing to pay that money for a promising lead? After all, in many cases those leads will lead to a much larger return in revenue.
What are rich people thinking? Brokerage firm Charles Schwab aimed to answer that question in its recently completed a survey of its high net-worth (HNW) clients. There were 504 respondents. Each had a minimum of $1,000,000 of inves... Read Post
ClickTale, a startup that helps companies see exactly what visitors are doing when they visit your website, says it’s seeing strong growth despite the downturn, with more than 500 paying customers and 500 percent revenue growth in t... Read Post
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additio... Read Post