This ad for Carl's Jr. and Hardee's new Southwest Patty Melt is mouth-watering. Or maybe that's just Kate Upton, SI swimsuit cover model and It Girl of the moment.
The burger features a charbroiled beef patty, with sliced jalapenos, grilled onions, pepper-Jack cheese and spicy Santa Fe sauce, all on grilled sourdough bread.
The ad, which barely falls short of showing Kate Upton nude, features her going to town on that thing at a drive-in theater.
It looks like Kate Upton is set for a while: In addition to landing the cover of the 2012 Sports Illustrated Swimsuit Issue, the model of the moment is also gracing the new advertisements for Carl’s Jr. and Hardee’s.
While I didn't find myself scrambling to unsnap my uncomfortably-stifling garters or mopping at my perspiration-misted cleavage à la Miss Upton, the Southwest Patty Melt's jalapeños do bring a mild, mellow heat.
She's been one of the most in-demand models ever since being selected as cover girl for the most recent Sports Illustrated Swimsuit Issue, and now Kate Upton scored herself a feature in the November 2012 issue of Vogue magazine. The...