What does it take to go viral? This recent video from Salesforce.com covers what it takes for your content to spread as well as the formula for success. The video also includes a checklist marketers can use to increase their likelihood of going viral. This Week in Online Marketing News “Getting Socially Optimized with Mobile [...]
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How to Avoid a Social Media Crisis This recent infographic from WordViewEditing sums up the best ways to protect your marketing investment via social media. When a company begins to receive negative backlash on social media it can ... Read Post
The History of Content Marketing From the dawn of time people with things to sell have been using stories to attract, engage, and retain customers ala #optimize. The infographic above from the Content Marketing Institute takes us al... Read Post
At the SES conference this week I gave several presentations on Content Marketing: “Content Marketing Optimization” and “The Convergence of Search, Social & Content Marketing”. In the CMO session, I provided SEO tips for each spoke... Read Post