As much as we’d like to believe we are solely evaluated by our words and deeds, it’s not always the case. Often others develop a perception of us based upon the people we hang out with. Here’s a true story. Years ago, a very smart, capable colleague of mine was trying to be selected for [...]
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Imitation isn't always the sincerest form of flattery, and this is certainly the case for Microsoft in the development and launch of its web-based browser versions of Word, PowerPoint, Excel and OneNote. All based in the cloud, the ... Read Post
Unless a shopper has already visited your store, there is often a barrier between you and your customer. It's not about you; it's about the customer's perceptions and beliefs based upon a combination of his/her past shopping experie... Read Post
By Akram's Razor: "Reality is what we take to be true. What we take to be true is what we believe. What we believe is based upon our perceptions. What we perceive depends upon what we look for. What we look for depends upon what we ... Read Post