As much as we’d like to believe we are solely evaluated by our words and deeds, it’s not always the case. Often others develop a perception of us based upon the people we hang out with. Here’s a true story. Years ago, a very smart, capable colleague of mine was trying to be selected for [...]
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Unless a shopper has already visited your store, there is often a barrier between you and your customer. It's not about you; it's about the customer's perceptions and beliefs based upon a combination of his/her past shopping experie... Read Post
Words don't always do a conversation justice -- especially when that convo is text based. You're there texting your bestie and an overwhelming sense of glee sweeps over you. What to do? Say it with an emoji, of course. With the anno... Read Post
By Akram's Razor: "Reality is what we take to be true. What we take to be true is what we believe. What we believe is based upon our perceptions. What we perceive depends upon what we look for. What we look for depends upon what we ... Read Post