The department store chain releases an in-store personal shopping app that helps sales associates connect with shoppers to provide an enhanced retail experience.
Guest Post: Not only do most people now use mobile apps to help them shop in stores, but more consumers would rather consult their smartphone for input than a sales associate. Read Post
SAN FRANCISCO, July 24, 2014 -- Material items designed to create or enhance an experience, also known as "experiential products," can make shoppers just as happy as life experiences, according to new research from San Francisco Sta... Read Post
'Experiential products,' items such as books or musical instruments that are designed to create or enhance an experience, can make shoppers just as happy as life experiences, according to a new study. While life experiences help con... Read Post