The NBA's been complaining about revenue struggles since before this summer's lockout began, and even this year, when ratings are higher than ever and the league's recovered from the lockout quicker than anyone expected, league execs are careful to note that the NBA is still losing money.
All of which is to say that the NBA selling ad space on jerseys is inevitable, and always has been.
While this summer's period of free agency has been anything but exciting due to the recent lockout, once league activity does resume, fans can definitely expect to see some big money contracts. The 2011 free agency class may not be ... Read Post
In need of a revenue boost, the NBA is considering selling ad space on jerseys to make up for its losses. But the NBA should be worried about losing its fans. According to Sports Business Journal, NBA owners will debate the idea in ... Read Post