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Episode 3 of SimpliFlying Podcasts: Industry news roundup and exclusive interview with KLM’s VP for eCommerce

The third episode of SimpliFlying Podcasts features KLM’s Vice President for e-commerce Martijn Van Der Zee who explains the secrets behind the airline’s constantly innovative social media strategy and their latest, potentially game-changing KLM meet and seat social-seating initiative. The interview is preceded, as usual, by a free industry insights section where SimpliFlying’s CEO Shashank Nigam and Community Engagement [.
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#SFAwards12 Best Social Media Solution Provider for Travel – Top 3 Finalist Presentations

Transportation / Commercial Aviation : Simpliflying (2 years ago)

We have seen several impressive airline innovations that has upped the game of customer engagement strategy in the aviation industry. An example of a big trend is social seating, as seen from KLM, Estonian Air and Malaysia Airlines.... Read Post

Episode 4 of Simpliflying Podcasts: Exclusive insights into the world of airline loyalty & Interview with Gabi Kool, the CEO of Baltic Miles

Transportation / Commercial Aviation : Simpliflying (3 years ago)

In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview w... Read Post

The Future is Social: Interview with KLM’s VP of eCommerce reveals how airline marketing is set for a complete overhaul

Transportation / Commercial Aviation : Simpliflying (3 years ago)

What’s the key to engaging customers in this time and age? For Martijn van der Zee, senior vice president of e-commerce at Air France KLM, the answer is simple: Get with the times, embrace failure and always listen to what your cust... Read Post


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