The third episode of SimpliFlying Podcasts features KLM’s Vice President for e-commerce Martijn Van Der Zee who explains the secrets behind the airline’s constantly innovative social media strategy and their latest, potentially game-changing KLM meet and seat social-seating initiative. The interview is preceded, as usual, by a free industry insights section where SimpliFlying’s CEO Shashank Nigam and Community Engagement [.
We have seen several impressive airline innovations that has upped the game of customer engagement strategy in the aviation industry. An example of a big trend is social seating, as seen from KLM, Estonian Air and Malaysia Airlines.... Read Post
In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview w... Read Post
What’s the key to engaging customers in this time and age? For Martijn van der Zee, senior vice president of e-commerce at Air France KLM, the answer is simple: Get with the times, embrace failure and always listen to what your cust... Read Post