The media world's fetishization of social media has reached idol-worshipping proportions. Our media culture is locked in the Perpetual Now, constantly chasing ephemeral scoops that last only seconds and that most often don't matter in the first place, even for the brief moment that they're "exclusive." "We are in great haste," wrote Thoreau in 1854, "to construct a magnetic telegraph from Maine to Texas; but Maine and Texas, it may be, have nothing important to communicate.
Harper’s Bazaar That’s what longtime friends Arianna Huffington and Tina Brown tell Elisa Lipsky-Karasz. She asks the editors if they feel like rivals. “Not at all,” says Brown. “We all pick up Huffington Post scoops, and Huffington... Read Post
Arianna Huffington will take control of all of AOL’s editorial content as president and editor in chief of a newly created Huffington Post Media Group, under the deal reached Sunday night. Read Post
Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand. Th... Read Post